Wednesday, December 25, 2019

Nietzsches Critique of Judeo-Christian Values - 2628 Words

Nietzsche’s critique of Judeo-Christian values As perhaps one of the most important pieces of work written by Nietzsche, â€Å"On the Genealogy of Morality† contains some of his most complex and provocative thoughts on the nature of morality and its origins. It is evident throughout his essays that Nietzsche has a profound discontent with modern society and its values, a discontent that Nietzsche attempts to explain through a thorough critique of the modern values that have stemmed from the rise of Judeo-Christianity values that have shaped today’s civilization. In his analysis of concepts such as morality and guilt, he explores the history of the deformation of the once noble and animalistic human society that succumbed to its death†¦show more content†¦Essentially, their intelligence became their weapon against the nobles. Nietzsche expresses this when he states â€Å"priests make the worst enemies†¦because they are the most powerless. Out of this powerlessness, their hate swells into something huge and uncanny to a most intellectual and poisonous level† (17). Among all of the priestly caste, however, Nietzsche identifies the Jews to be the most hateful, and characterizes them as being the most â€Å"entrenched with priestly vengefulness† (17). The desire of the clerical caste to effect their revenge on the nobles in the form of a revaluation of the their moral code was the embodiment of their ressentiment turning itself from thought and into action. Nietzsche expresses this when he states â€Å"The beginning of the slaves’ revolt in morality occurs when ressentiment itself turns creative and gives birth to values: the ressentiment of those beings who, denied the proper response of action, compensate for it only with imaginary revenge† (20). Nietzsche associates the slave revolt in morality with the priestly castes, namely the Jews’, dedicated and deliberate desire to implement their revenge through the creation and revaluation of morals, stat ing â€Å"with regard to the huge and incalculably disastrous initiative taken by the Jews with this most fundamental of all declarations of war†¦the slaves revolt in morality begins with the Jews: a revolt which has two thousand years of history behind it† (17). TheShow MoreRelatedNietzsche on Slave Morality Essay727 Words   |  3 Pagesâ€Å"Nietzsche on Judeo-Christian Morality† In Nietzsche’s aphorisms 90-95 and 146-162 he attacks what he believes to be the fundamental basis of the â€Å"slave† morality prevalent in the Judeo-Christian tradition as well as other religions and societies. From the beginning, he distinguishes the two different types of moralities he believes to exist: the â€Å"master morality†, created by rulers of societies, and the â€Å"slave† morality, created by the lowest people in societies. The former stresses virtuesRead MoreKill A Mockingbird By Harper Lee1167 Words   |  5 Pageswe explain their actions? Nietzsche’s account of moral norms It is here that the philosophical thought of Friedrich Nietzsche becomes relevant. In his book On the Genealogy of Morals, Nietzsche investigates the origin of human morality, justice, and valuations of good and evil. His central thesis: the first normative notions of good and bad arose in pre-Socratic Greece. Some men seized power, imposed themselves upon others, and instituted an aristocratic value system. This is not aristocracyRead MoreNietzsche997 Words   |  4 Pagesdiffer in their approaches. For Hume, we have a natural disposition for sympathy that leads us to accept our moral convictions. Nietzsche, however, has a psychological theory of morality that undermines our moral beliefs entirely. As John puts it, Nietzsches story of morality explains why we have these beliefs without explaining whether or not they are true. At this point, Ken raises concern. Is Nietzsche saying that we shouldnt be moral? If this is the normative position hes advocating, how shouldRead MoreMarilynne Robinsons Essay Darwinism1340 Words   |  6 Pagesï » ¿ Marilynne Robinson’s Essay â€Å"Darwinism† Introduction to Christian Theology REL 103 Kaitlyn Spencer Marilynne Robinson is a Pulitzer-winning novelist who has graced us with her essays found in The Death of Adam. Robinson gives the read the feeling of being much more educated than he or she really is. These essays provide readers with different ways of discussing history, religion and society. They, although difficult to comprehend at times, are flawlessly arguedRead More The Contemporary Relevance of Albert Camus Essay3165 Words   |  13 Pagesnow confront the meaning of their lives without the assured aid of transcendent purpose and direction. The resulting sense of absence profoundly marks the contemporary world. Confronted with the theoretical problems posed by the absence of absolute values, and the historical problems posed by contemporary social movements, Camus dramatized the urgency of developing guides to humane conduct in a world without transcendence. He continued to believe that only when the dignity of the worker and the respectRead MoreGp Essay Mainpoints24643 Word s   |  99 Pagesphysical authenticity - reliability †¢ Cost of publishing book acts as a barrier to entry against casual writers †¢ Hardly any oversight over the quality of material that gets published via new media channels †¢ Any work, regardless of its value, can easily get broadcasted to a global audience †¢ Publishers want to ensure that their books sell *quality check* †¢ Any hack can put up his dribbling on Fictionpress.net †¢ Any angst-filled teenager can put up his or her macabre, misspeltRead MoreA Critical Review of â€Å"the Ambiguities of Football, Politics, Culture, and Social Transformation in Latin America† by Tamir Bar-on.14147 Words   |  57 PagesChaplaincy work among the athletes, a Bible-Expo at a strategic location, evangelical street concerts, evangelical messages and banners in the stadiums, etc. In this instance, the new pagan and secular religion of football clashes with the traditional Christian Church - itself crippled by a loss of mass supporters and the rise of alternative secular lords. In both cases, football unwittingly acts as an agent of mass indoctrination rather than challenging established dogmas, or serving as a vehicle for deeper

Monday, December 16, 2019

Contemporary Fun Report of the Contemporary Unit - 1770 Words

Contemporvery Fun Report of The Contemporary Unit and Literature is Connected Also As one of the most eventful times in American History, the Contemporary Period expanded on the modern American Dream. Filled with many Civil Rights movements and political dissent, Americans changed many of their previous philosophies about their actual dream to goals of racial justice and financial success. During a time filled with war, protests, and social change, Americans wanted to institute change on the common zeitgeist. The Cold War and many political reforms caused Americans in the Contemporary period to think as a nation, creating an American Dream that reflected growth in society with a desire to protect and expand Democratic values that was expressed through literature. Americans in the Contemporary Period had a desire to bring the economy to its full potential. With a wide economic fluctuation, Americans in the Contemporary Period experienced economic booms and depressions. Returning from the war, Veterans came home to a newly vibrant economy dissimilar to the one they previously lived through. Rising from the ruins of the Great Depression, post-war America’s Economy boomed with success from war-time industry. â€Å"Denied the luxuries of life for so many years by the Great Depression and the war, Americans went on a buying binge† (Uschan 80). Americans living in the 1940’s to 1950’s found a plethora of job opportunities, giving them more spending freedom. With a dream of homeShow MoreRelatedSouthwest Culture1113 Words   |  5 PagesSouthwest Culture Southwest Airlines: â€Å"We Love your Bags.† Taylor, April R. Strayer University Business 508 Contemporary Business Dr. Faith Glaspie-Ellis July 21, 2012 â€Å"The Mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company spirit.† Southwest Airlines was born in 1971, to Herb Kelleher and Rollin King. And this baby has yet to stop growing. Kelleher and King wantedRead MoreCustomer Relationships Of Southwest Airlines1467 Words   |  6 PagesIssues, and Customer Orientation. Research from Southwest Airlines’ website, Indeed.com, Dallas Morning News, JetBlue, Spirit, Forbes, Investopedia.com, Yourbusiness.com, Ethicsdiscovery.com, and Contemporary Selling Building Relationships, Creating Value 4th Edition, will support findings. This report illustrates how Southwest Airlines flourishes in its industry with both customer and employee satisfaction. Findings will demonstrate how the airline uses customer relationship management to createRead More An Analysis of McDonalds Essay1736 Words   |  7 Pagesrestaurant in 1955. First days revenues-$366.12! It’s no longer a functioning restaurant, the Des Plaines building is now a museum containing McDonalds memorabilia and artifacts, including the Multi mixer! Ronald McDonald, In Any Language He Means quot;Fun!quot; quot;The smile known around the world,quot; Ronald McDonald is second only to Santa Claus in terms of recognition. In his first TV appearance in 1963, the happy clown was portrayed by none other than Willard Scott. Fred Turner And Ray KrocRead MoreEight Ways That Small Companies Can Attract, Manage And Maintain Top Talent1395 Words   |  6 Pagesactivities of your business. But a competitive package includes more than just the remuneration, other things like the mission of your organization, its culture plus type and level of engagement determine how candidates will rate your company. In the contemporary work environment, skilled job seekers look for employers who can offer a useful health package, an attractive benefits package, flexible work environment and work-life balance. For example, you may opt to continue providing a health insurance packageRead MoreConsumer Behavior of Micromax5048 Words   |  21 Pages1.0 Introduction 1.1 Origin of the Report This report is prepared with the respect to course of Consumer Behavior. We are assigned to prepare a term paper by our honorable course instructor Mr. Farhan Faruqui. Our task is to make a survey on Micromax mobile and complete a study that covers all important factors of consumer behavior. 1.2 Objective of Study * To apply our knowledge that we have gathered from Consumer behavior course into the report * To provide the overview of MicromaxRead MoreLe Corbusier : The Modern Architecture1604 Words   |  7 PagesThe report includes the introduction of Le Corbusier(October 6, 1887 – August 27, 1965), He is a French architect, designers, artists, writers, and one of the pioneers of now known as the modern architecture. He was born in Switzerland, and become a citizen of France in 1930. Career for five years, his buildings constructed in Europe, India and the United States.when he was young he love art so much,became older he went to paris learn architecture, but he had some disease,he had to choose anotherRead MorePhilosophy And Science Of The Same Breath2132 Words   |  9 Pagesworks did not survive the middle ages, we have only fragments and the writings of their peers and successors to tell us about their accomplishments and ideas. It is difficult to separate these two men because they are praised or critiqued as a unit by contemporaries and followers, but their exact r elationship is unclear. Sources such as Diogenes Laertius do not link them as teacher and student, but rather as acquaintances. However, in Metaphysics, Aristotle refers to Democritus as Leucippus’ â€Å"disciple†Read MoreHomosexuality in Islam3723 Words   |  15 PagesIslam Journal Spring 2007 page 53 ______________________________________________________ Homosexuality in Islam: A Difficult Paradox Nicole Kligerman ‘10 Introduction Historical and contemporary homosexuality in Islam both demonstrate a paradoxical reality. While it is a common Western perception that contemporary Muslim societies are particularly repressive of gays, this has not always been the case. In fact, it is partly the rise of Western influence in the Muslim world that has created a greaterRead MoreService Marketing3985 Words   |  16 PagesBy: Pooja Iyer 1011012006 PREFACE This report is written so that an understanding of jawed habib can be understood easily. This report is designed to provide a comprehensive introduction to the above mentioned firm. This is a sales report and so covers only the general information regarding the firm and its services. The report also touches upon the competitor’s knowledge, customer’s knowledge and distributor’s policy. All the parts in the report have been written in English as it is the mostRead MoreThe Sociological Imagination, By Wright Mills1816 Words   |  8 Pagesparadigm devised by political scientist C. Wright Mills that scrutinizes an individual’s plights in juxtaposition with how their choices either hinder or contribute to society throughout the course of history. This not only helps map archaic and contemporary configurations of existence, but its cyclical pattern allows us to envisage the possible futures open to us. Those who apply the sociological perspective are to practice a beginners mind: to rescind themselves from penchants and biases when assessing

Sunday, December 8, 2019

Case Study on Hr Planning free essay sample

It is the country†s best recognised energy brand. Centrica is a multinational company, with businesses in many countries. Centrica was formed in 1997 and consists of eight separate energy-related businesses, ranging from the supply of gas and electricity to consumers and organisations in the UK and Europe, to storage of gas for other providers, and drain and pipe work maintenance. The UK energy market is highly dynamic. Customers look for the best deals and are increasingly prepared to switch suppliers. In 2007, 900,000 customers switched energy providers. An energy company needs to show it is not just competitive on price, but that it can also provide the right levels of customer service to attract and retain customers. British Gas does not only supply gas but also deals with the installation and maintenance of domestic central heating and appliances. It provides a maintenance and breakdown service for electrical white goods and home wiring. Through the Dyno brand, British Gas also offers drain clearing services, plumbing and home security services. To deliver these services, British Gas needs high calibre staff. It employs more than 9,000 trained gas engineers to install and maintain central heating and gas appliances. This case study explores how British Gas manages the recruitment and selection of new employees. Page 2:  The role of human resource management Managing a successful large business involves acquiring, developing and maintaining a wide range of resources. These resources include materials, buildings, land, equipment, technology and, crucially, people. Any organisation needs good employees who have the right skills to achieve the company†s aims and objectives. Human resource management (HRM) is the business function that focuses on the people aspects of an organisation. It ensures the efficient management of people in the business. It is responsible for ensuring that an organisation has the right people to deliver its overall business plan. Meeting customer needs Centrica, the parent corporation of British Gas, has to deliver long term profitability. Its shareholders expect the business to show a return on their investment by making profits, now and in the future. British Gas needs to contribute to these profits. This means consistently meeting the needs of its customers with competitively priced products and services that give good returns to the company. Residential consumers across the country are the core customer base of British Gas. These customers expect top-class service at keen prices. If British Gas does not meet this standard, the company may lose business to competitors. To ensure customer satisfaction, British Gas engineers must have the technical skills to undertake work to the required standard and the people skills to deliver good customer service. Through its engineer recruitment team, the British Gas Academy must therefore ensure that the company attracts and retains the best engineers. This involves several complementary tasks. It requires planning to assess the future needs for skilled employees at British Gas. It requires a recruitment and selection programme to bring new people into the business. It requires a training operation to equip new recruits and existing employees with the right skills. Retaining people Importantly, British Gas must also ensure that it retains its best people. It is much more cost effective to retain trained and highly skilled staff than recruit and train up new people. British Gas seeks to retain people by offering a mix of financial and non-financial benefits. As well as good pay and a pension scheme, the company provides employees with the opportunity to buy shares in Centrica and it offers a great place to work and high-class training. Page 3:  Training As an expanding business, British Gas needed to increase its workforce to meet customer demand. At the end of 2002, British Gas established the British Gas Academy. The Academy has helped to develop and refocus training facilities to handle the extra training requirement in recruiting an additional 5,000 employees into the engineering workforce. * British Gas runs an intensive apprenticeship programme. This is delivered in training centres. Trainees should expect to qualify by year five. All domestic gas engineers become fully acquainted with the latest computer-aided diagnostic technology. There are also traineeships, which provide a way for new recruits to learn about the gas industry and gain relevant skills and qualifications. British Gas provides technical training for all its engineers throughout their careers. This ensures that its employees are kept up-to-date with new information and technologies to enable them to provide the best service possible. Training does not simply focus on technical skills and knowledge. Most employees have direct contact with customers, so it is important that they have good people skills. Awareness training is provided for employees across British Gas through an online learning package. Another programme is improving staff†s cultural awareness, particularly to support the growing international operations at British Gas. Page 4:  Workforce planning Workforce planning is the process of assessing a company†s current and future labour needs. The British Gas Academies must consider not just overall employee numbers but also the skills that will be required within the business. Workforce planning also involves managing any training and recruitment process to ensure the organisation has the right staff in place. Managers at British Gas conduct a programme of forecasting to predict how much the UK market for domestic gas engineering services will grow. This helps the company decide how many additional engineers it will need in the future. British Gas makes detailed forecasts of its demand for engineering personnel for one year in advance and makes more general estimates for a further two years into the future. Factors affecting workforce planning At British Gas, workforce requirements are driven by two different demands. First, there are contract customers that have service agreements with the company. Second, there are customers who call for one-off assistance if they have a specific problem. Demand for both these services has grown. In the last three or four years, the need for engineers has expanded accordingly. This has meant that it has had to recruit more staff. There are several other factors that influence workforce planning for British Gas. Engineering skills need to be constantly updated. Health and safety issues are also critically important in the gas industry. Health and safety regulations are changing all the time and EU regulations must also be considered. Apart from regular formal training to close skills gaps to ensure engineers stay up to date with technical matters, British Gas can alert engineers about technical changes via field radio or text messaging. Engineers can work all their careers in the field until they retire. Qualified engineers may spend up to 10 years gaining their skills, qualifications and experience. They have valued practical skills that are needed to deal with equipment and customers. However, British Gas also needs suitable people for promotion to higher roles, such as management jobs. It needs managers to plan, organise and co-ordinate the teams of engineers. It therefore needs to attract and recruit a wide range of people into the organisation. Page 5:  Recruitment As part of its workforce planning, British Gas implements a diversity and inclusion strategy using tailored action plans. This means it actively seeks new recruits from a wide range of backgrounds. The need to recruit a diverse engineering workforce is seen as critical by British Gas. It plans recruitment to ensure it has a socially inclusive workforce. This is important as it will enable British Gas to reflect the diversity of its customer base. For example, it is useful to have employees from different nationalities and backgrounds to communicate with customers that do not speak English as a first language. Recruiting more women engineers may help to attract female customers. British Gas has won a national award from the Council for Registered Gas Installers (CORGI) for its efforts to encourage and attract women into the engineering workforce and into plumbing and associated trades. To dispel the myth that only men can be good engineers, British Gas runs a Georgina and the Dragon campaign for children. What British Gas recruitment programmes  have achieved  is demonstrated by various awards during 2009: * British Gas  won awards from the Local Employment Partnership in the East Midlands. The awards for â€Å"Unlocking Talent†Ã‚  and the  Ã¢â‚¬Å"Outstanding LEP Achievement Award†Ã‚  recognise  the companys recruitment work with the LEP and Jobcentre Plus in the region. * British Gas has been named in the 2009  Sunday Timess 20 Best Big Companies to Work For. * The British Gas Academy won an award from Women into Science and Engineering (WISE). The award Investor in WISE   rewarded the efforts British Gas makes  to promote science,  engineering and construction  to girls and young women. Advertising British Gas tries to appeal to a varied and diverse audience when promoting its apprenticeships. To advertise opportunities widely, British Gas uses specialist Sky channels like Parliamentary Projects TV, which focuses on careers, and Passion TV, which is aimed at the black community. In print media, it uses womens magazines, publications targeted at ethnic minorities such as The Muslim Weekly as well as other careers directories for the same reason. Other channels include radio, newspapers,  British Gas website  (www. britishgasacademy. co. uk) and a DVD for schools. Recruiting gas engineers of the right level is important. Candidates for a British Gas apprenticeship must be at least 16 years old, and have a minimum of four GCSEs at grade C or above or equivalent (e. g. NVQs). However, they need more than academic qualifications, they must be able to show some aptitude for customer service, such as being able to listen to customers and understand their requirements. Application British Gas uses an online application form. To help British Gas decide an applicants suitability, this includes a value-based questionnaire. This requires responses to a series of statements about attitudes to work. There are 90 statements in all, and an applicants overall responses are rated green, amber or red. The colour reflects the attitudes the applicant has about work and people. This helps to show which roles a person is best suited to. British Gas does not take applicants with red ratings further as they may not show a fit with the company requirements. However after an initial screening, green and amber applicants are invited to an interview and assessment centre for the final selection process. Here, candidates must show evidence of qualifications, ID and driving licence. Page 6:  Selection At the British Gas assessment centre the emphasis is very much upon core competencies and life skills. Life skills are personal skills that are likely to affect the customer experience when someone is working in the field. British Gas engineers needs to show courtesy and politeness, for example. These are personal qualities that have a direct impact upon customer perception. Core competencies involve team working, interpersonal skills (such as dealing with people), motivation and responding to change. These are crucial skills that can affect the way an individual fits in and works within an organisation. Candidates attend the centre for a half-day assessment. This has three elements. The total scores from the three-part assessment help British Gas to decide who receives a job offer. Candidates are notified of the outcome within 14 days. All candidates can receive feedback. For those candidates offered a job, British Gas provides the usual job benefits including a van from the outset and a competitive starting salary. The new recruits then go on to benefit from the comprehensive programme of training through its Academy. This ensures that they are given the best start in their new careers. It also builds employee motivation and commitment to the company. Recruiting and selecting staff is an expensive process. By following a robust selection programme in this way, British Gas is able to ensure it gets the right people with the right skills. It also means it maximises the benefit from its investment. Page 7:  Conclusion Recruitment and selection at British Gas is driven by the need to maintain the competitive position of the company within the energy market. Domestic gas customers demand the very highest standards of service. They can be assured that British Gas engineers have high-level skills and expertise through its careful specification of entry qualifications followed by top quality training. British Gas also assesses the personal attributes of staff through role play and questionnaires as these influence customers perceptions of the service and the company. Great care is taken in determining the organisations future staffing needs. This drives the recruitment and selection process to ensure British Gas is seen as offering dynamic and exciting career paths for people of all backgrounds. By developing and nurturing its people, British Gas ensures that new recruits have the right qualities to help the business to compete.

Sunday, December 1, 2019

Social Class in West and East Egg free essay sample

Throughout The Great Gatsby, Fitzgerald consistently presents us with themes and motifs that highlight and question Americas class and interactive social morals. Fitzgerald portrays America to us during one of it’s most influential and prominent decades. It is through this frame of America in the 1920s that we are brought to understand a new transition, and growing difference in the social structures in the 20s. As individuals both live and strive for the ideal American dream, we become aware of a distinct function in human society that begins draw a widening bridge in the class system. This distinct difference is shown through, obviously the lower classes yearning attempts to reach the American dream, and prescribed wealth. But more prominently The Great Gatsby provides a scope through which we are able to view the growing differences within Americas wealthiest classes, specifically with regards towards, morality and social graces. These differences in wealth are portrayed as ‘New â€Å" and ‘Old’ money, which throughout the book are categorized by ‘East’ and ‘West’ Egg, east representing old money, and the older aristocracy, and west representing the newly self made millionaires. We will write a custom essay sample on Social Class in West and East Egg or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is through individuals who respectively belong to east and west eggs that Fitzgerald attempts to represent a changing social frame between old and new money, and the differing morals and ideals that result from the groups. Typically, throughout The Great Gatsby, Fitzgerald uses a character to embody or personify themes or motifs within in the book. Among the many qualities that Gatsby himself represents, one of the most iconic, is Fitzgerald’s use of Gatsby to represent new money, and social graces, and morality that have grown through this class, assuming this, we may interpret Gatsby’s actions as reflections of new monely archetypical qualities. Gatsby is portrayed to us as an exuberant, slightly socially obnoxious man. Keeping in mind what he represents, we see him in pink suits, monstrous mansions, and his yellow Rolls-Royce. We can draw a few interpretations from this representation of Gatsby, at first glance we notice all of these aspects of him seem to lack subtlety or discreetness. It is not necessarily classy, or, like his extravagant parties, which do not follow many distinct social, high class manners, or graces, does not attempt to present high taste. All of these qualities can be interpreted as, pretentious, or vulgar, in the display of wealth, or lacking common social graces. However this is not the only portrayal of Gatsby. Gatsby is alos seen throughout the book to have a sense of conviction, we see him as determined and loyal, with a strong foundation, based in his love for Daisy. On page 145 we observe a dialogue between Gatsby and Nick that begins, â€Å" He wont touch her,† I said. â€Å"he’s not thinking about her† I don’t trust him, old sport† â€Å"how long are you going to wait? † â€Å"all Night if necessary. Anyhow, till they all go to bed†(145) Here we are witnessing the scene where Gatsby waits outside Daisy’s house after conflict with Tom, and Myrtles death. This is a prime example of the determination, and loyalty that Gatsby represents. With regard to keeping in mind that Gatsby is a portrayal of ‘new’ money, we can assume these to be qualities, and morals Fitzgerald intended to reflect on the class of new money, through west egg. Similar to the use of Gatsby to personify the values and morals of the west egg, or new money. Fitzgerald uses characters to reflect qualities of east egg, or old money. Most prominently through the book, we are presented with the Buchanans’ embodying Fitzgerald’s intended reflection of the old aristocracy. We begin to notice a difference in the way in the way new and old money are presented, simply by the description of the Buchanan’s home, â€Å"Their house was even more elaborate than I expected, a cheerful red-and-white†¦. jumping over sun-dials and brick walks and burning garden†¦The front was broken by a line of French windows, glowing now with reflected gold and wide open to the warm windy afternoon†(7) Fitzgerald paints an image of class, and elegance based simply on the Buchanan’s home, it shows us that their environment almost radiates a sense of status and grace. This can be closely juxtaposed next to the description of Gatsby’s house â€Å"it was a factual imitation of some Hotel de Ville in Normandy†¦spanking new under a thin beard of raw ivy, and a marble swimming pool.. and more than forty acres of lawn and garden. †(5) Which confronts us with a more arrogant, or ostentatious, portrait of Gatsby, his mansion isn’t displayed to the reader with the same elegance, or grace as the Buchanan’s house, but rather statement of flashy wealth. Similar to the portrayal of Gatsby himself. However it is underneath this facade of class and grace that the Buchanan’s reflect, that we may observe. Keeping in mind what both individuals represent, We see a clear difference In Gatsby and the Buchanans, through chapters 8-9, after myrtle’s death, we see both parties true colors. As Tom and Daisy flee, leaving the tragedy, not to deal with it. Gatsby’s good qualities such as love and loyalty lead to his death, where the Buchanan’s qualities of selfishness and arrogant inconsiderate disposition, allow them to withdraw themselves from the situation. Looking directly at the characters, proves to reveal just as much as the description of their environment, and behaviors. Fitzgerald provides yet another scope into the classes that Gatsby and the Buchanans represent. We are provided with the description of Tom as, â€Å"Now he was†¦rather hard mouth and a supercilious manner. Two shining arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward. † (6) ?We see Tom portrayed as a man who feels a right to condescend, and behave rashly towards others, he seems to radiate a sense of entitled superiority. Through this we can see that Fitzgerald meant to have Tom represent old money as an entitled and aggressive entity After examining these qualities of individuals associated with west and east egg, thus representing old money. It can be easily stated that Fitzgerald intended to provide us with a sense of a growing divide within the social operations of the upper class. We have come to identify East egg, or old money, as classy, maintaining social graces, and elegance. However they are equally inconsiderate, selfish and arrogant. West egg, or new money is shown as flashy, and slightly obnoxious, exuding class, but parading it around. However we see in Gatsby, a higher sense of moral, and loyalty. Perhaps even more of a humanity. It was through west and east egg, and their interactions, that Fitzgerald was able to present us with this dynamic interplay of society and class.